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KRISTINA GOES WEST is the first online shopping destination to bring you smart luxury fashion from a number of talented Nordic - Baltic region designers.

Our easy to use website offers limited edition and bespoke, carefully edited, hand-picked garments, jewellery, bags, scarves and other accessories for the style-savvy customers that they simply won’t find anywhere else.

The Nordic - Baltic region is becoming celebrated in fashion circles for its aesthetics, contemporary looks and premium quality - along with its use of organic, natural materials and ethical production techniques. Founded by a global advertising director and freelance fashion writer Kristina Armonaite-Ashton, KRISTINA GOES WEST is an expression of her Nordic-Baltic background in combination with the British education and lifestyle gained during the 10 years she’s spent in London.

Since its launch in 2012, KRISTINA GOES WEST has successfully established itself as a smart luxury brand in the UK and internationally. It has been recognised at the London Fashion Weekend and selected from 800+ applicants to showcase its hand-picked designer capsule collections at the two Pop-Up Britain shops in 2013: London Victoria and King’s Road, Chelsea. 2014 bought a series of pop-up shops in London and Channel Islands together with the launch of label’s own bags and jewellery lines.

KRISTINA GOES WEST aim is to offer accessible, designer creations for women who have grown out from the mass luxury world and are looking for a point of difference to reflect their life philosophy, intelligence and add to their unique sense of style.